Nikki Trionfo - Market Using Your Fans' Creativity
Reading a blockbuster book takes, what, 5 hours? Add in the time consuming the series and movies and you’re up to 150 hours. So that’s how long you’ve spent with Harry Potter, right? Wrong. Your nephew plays Potter piano music. Your daughter practices spells. Good marketing gives readers a heads up that a book is available, but great marketing allows readers to expand the essence of the story, use it, and make it their own. Even with a small budget, you can market with an eye toward User-Generated Content (UGC), which encourages your fans to build within the worlds you create. Let your fans make your worlds bigger, more fun, and ultimately more valuable to your bottom line. Director of Public Relations for the annual Storymakers Conference, Nikki Trionfo, teaches a unique approach to fan-based book marketing.
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